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Everything still comes back to you.
12xdecision.com.au · Central Coast, Australia · United States
Built for founders who are ready.
A premium advisory practice for founders who are capable but structurally stuck. We fix the structure, not the symptoms. 12X Decision Architecture, applied to your situation.
Conditions
Which of these is yours?
Six of the twelve presenting conditions we see most. One is usually enough.
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The business stops when you step back.
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You need to exit, and the business isn’t close to ready.
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Growth has stalled in a way more effort won’t fix.
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Your team waits for you, even when they shouldn’t have to.
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You’ve been meaning to fix this for two years.
These aren’t problems you solve by working harder or thinking differently. They’re structural. The conversation starts here.
Begin the inquiryPractice
12X Decision Architecture
Most founders reach a point where the business has grown around them in a way that makes every significant decision land on one desk. Not because they lack capability, because the structure never caught up with the growth. Decision Architecture fixes the structure.
Card 01
The Diagnostic
For a structural read
A three-day read of where decisions stack up, who is making them, and what would break if you stepped out for a week. One 60 to 90 minute intake call. A twelve to sixteen page bound booklet delivered on day three.
A$1,200 inc GST
Fee credits toward the Blueprint if upgraded within 60 days.
Begin the inquiry →Card 02
The Blueprint
For the redesign brief
A five to seven day engagement that turns the Diagnostic into a redesign brief the business can act on. Multi-artefact deliverable, format locked at booking. Built to be read by the founder, the leadership team, and the accountant in the same week.
A$7,800 inc GST
Fee credits toward the Architecture if upgraded within 60 days.
Begin the inquiry →Card 03
The Architecture
For the structural redesign
Ninety days. Full structural redesign of the decision layer. Decision rights, reporting lines, delegation frameworks, operational guardrails. Built to run without you in the room for the calls that do not need you.
A$18,000 inc GST
Begin the inquiry →Beyond the ladder Systems Build — On inquiry
The Architecture becomes how the business actually runs. Guardrails deployed. Decision rules embedded. Resistance in the team worked through. Scope depends on the state of the business at the point of installation.
Larger engagements, succession windows, and specific operational builds. By inquiry.
Scope and price by inquiry
Start the inquiry →Direct from Bruce
Questions? I hope so.
A note from Bruce
Business has got dramatically harder in the last decade. ASIC recorded 14,722 corporate insolvencies in 2024–25 — the highest since 1999–2000, nearly double the pre-COVID annual average of 8,219. Capital that used to buy results now buys lessons. Decisions that used to take a day take a month. And the advice industry — the one supposedly built to help — has mostly made it worse.
Before you spend more time and money on another engagement that might miss, call or email me. No booking page, no “book your free discovery call” theatre. Just a conversation.
— Bruce
Situations
Four situations. One outcome: decided.
Decision Architecture is the practice. The four situations below are where it shows up most often. The methodology stays the same; the context changes.
Application 01
Growth
You’ve plateaued. Something structural is holding it back, not effort, not motivation, not more strategy.
Explore → Application 02Exit
You want to sell in 12 to 36 months and the business doesn’t work without you. Buyers can tell.
Explore → Application 03Succession
Someone needs to run this after you, and no one can. Yet.
Explore → Application 04Guardrails
You want the operational rules that make decisions automatic, so the business stops arguing with itself.
Explore →Each situation runs through the same four tiers. The methodology stays. The context changes.
Essays
Six essays behind the practice.
The pattern each situation names, written out. Read one before booking a call and the call will be shorter and better.
Essay 01 · Foundational
Everything still comes back to you
Why the routing is structural, not personal, and why hiring senior doesn’t fix it.
Read → Essay 02 · FoundationalThe business stops when you step back
The two-week test and what the founder was really doing all along.
Read → Essay 03 · ExitYou need to exit, and the business is not close to ready
What buyers actually price and the clean-up that moves the number.
Read → Essay 04 · GrowthGrowth has stalled in a way more effort will not fix
Effort plateaus and structural plateaus behave differently. Here’s the difference.
Read → Essay 05 · GuardrailsYour team waits for you, even when they shouldn’t have to
The invisible tax on the whole business, and the map that lifts it.
Read → Essay 06 · SuccessionYou have been meaning to fix this for two years
Why succession loses to everything with a deadline, and what actually moves it off the list.
Read →How we work
Fifty years of pattern recognition.
Applied to your situation.
Fifty years across seven industries and four continents teaches you how businesses actually break. Work spanning the US, UK, Australia, Singapore, China, and Bangladesh. Food service, financial services, real estate, workforce training, construction, mining services, recruitment. The patterns repeat. 12X helps owner-led businesses become less dependent on the owner, and the work here is to read the pattern in front of us and design the structure that holds it.
Every engagement leaves a permanent artefact. A bound booklet after the Diagnostic. A written brief after the Blueprint. A full architecture document after the Architecture engagement. A decision that is made once and stays made, on paper, signed at the top.